The Fantasy Football Expo

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The Fantasy Football Expo is a convention in Canton Ohio that in 2021 saw 800 attendees and exhibitioners.

This website’s purpose is to inform and convert potential attendees and exhibitioners for the mid August event. The branding of this event changes its color scheme each year, and this was used in design decisions for the website. Multiple call to actions were utilized on each page to drive ticket sales, booth sales and sponsors. Sponsorship sales were handled off site, but the site was utilized sponsor logos to attract visits to their site. This custom designed website utilizes Elegant Theme’s Divi with WordPress.

Utilizing Woo-commerce the Ticket Sales flow is designed to quickly allow for sales, and add-on purchases for attendees. The sales flow works cleanly on both desktop, and mobile devices and allows for coupons and saved credit cards via google pay and apple pay. Payment is processed utilizing stripe integration. When tickets are purchased, the user is put into a Mailchimp automation that sends emails regarding further information for the event, as well as segments their email in email marketing pool for future marketing.

The Booth Sales and Booth Printing sales flow utilizes woo-commerce as well as the WordPress robust plugin library to create high converting and easily navigable pages. Booth’s are created using variations that allow only 1 booth to be purchased per number, so that there can be no double booking. With the booth printing, clients can input their needs and get a price. Both of these products integrate with Mailchimp to automate a journey for customers with further information.






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Posted on

February 16, 2022